Edwy Woo – About

Profile

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Experience
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2025 – Present

GM (General Motors)
Senior Visual Designer
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2017 – 2025

IBM
Associate Creative Director
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2019 – 2022

All Purpose Creative
Visual Design Lead
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2016

Dossier Creative
Brand Designer
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2014 – 2016

AJ Tailor Suits
Visual Designer
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2014

Indus Media Foundation
Exhibit Designer
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Education
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Simon Fraser University

B.A. Interactive Arts & Technology
Minor Business Administration
Honours with Distinction

Professionally
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I’m interested in scalable and flexible design systems.
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Scale in maintaining consistency and quality across an entire organization with a multitude of individual contributors. Flexible in providing opportunities for the expression to adapt to new contexts and be expanded over time.

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I’m drawn to people who are captivated with their craft.
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I like to thrive in high-functioning teams with individuals who are constantly curious and embrace the thrill of the unknown.
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I deeply appreciate generosity and humility.
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Mentors I highly respect have an inherent quality of generosity and humility. Contributing to the growth of others by sharing knowledge and uplifting others without reservation.

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Personally
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I’m fascinated with spatial design, in particular small-footprint spaces.
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Currently I’m reading a book titled Never Too Small, which talks about the role of small space living in the midst of a climate crisis and rising housing affordability. There is also a Youtube channel with the same name which I highly recommend.
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I enjoy catching the sunset.
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Especially in difficult times, being immersed in the vastness of something bigger than myself and the assurance of the sunrise keeps me grounded and hopeful.
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I’m a collector of orange-colored objects.
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This growing collection is a mix of gifted items and random knick knacks I’ve come across over the years. Feel free to ask me about it and I might show you some things.

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